Not All Juice Is Created Equal: Cold-Pressed vs. Centrifugal

by Sydney Peyser

You might think you're getting all of your nutrients with that home juicer, but studies show that it's not as true as you might have thought.

A lot of people like to use centrifugal juicers at home to make their morning juice - throw a bunch of fresh fruits and veggies down the shoot, the juice comes out the side, and presto! Nutritious juice for the day, right?


The problem with centrifugal juicers, i.e. the juicers that have a spinning blade inside of them that shred up your fruits and veggies, are creating heat at the exact point of contact between the produce and the blade, which makes the juices oxidize. As soon as that happens, you start losing nutrients before you even take your first sip, sometimes up to 40%.

And that's not all.

Juice from centrifugal juicers continues to lose its nutrients every second that you're not drinking it, which is why it's always recommended that you drink your fresh juice immediately and never save it in the refrigerator. Ever try to save a juice like that only to find that it smells bad after a few hours? That's because it starts going bad the minute to juice it in a centrifugal juicer!

That's why it's always better to drink juice that's been cold-pressed, like Clarity Juice. The process of cold-pressing starts with grinding up our fruits and vegetables without the use of any heat. It's then pressed to squeeze out all of the juice, again without using any heat.

And just for good measure, we HPP our product, which is a method of preserving the juice using cold water pressure on the outside of the bottle.

All in all, our process and high standards of juicing give you the most delicious and most nutrient-dense juice possible. Try it for yourself and let us know what you think!

But finally, you almost never want to drink a juice that's been pasteurized. It's basically cooked juice that is void of any real vitamins, minerals, or live enzymes!

Just food for thought the next time you're looking to pick up a juice to nourish your body!


Sydney Peyser
Sydney Peyser